leading brands into
sustainable future.

vow to the new is dedicated to the future and to working for companies in transition. We develop brand identities and communication solutions with social relevance. Today, tomorrow, beyond.

We believe: The power of the new is the driver for sustainable success.

Green Deal, ESG ratings, Fridays for Future – the world has understood and people expect commitment now. And action. Taking true positions instead of just delivering green reports has become key for companies. A change like this never starts with numbers, but always with people. Inside to outside. With entrepreneurial courage that has the common good in mind. With brands that promote sustainable growth. With technologies that conserve our resources. With the power of the new.

“I’m more interested in the future than in the past, because the future is where I intend to live.”

Albert Einstein

We can't go on with "business as usual". In the future, only those who use the new will be able to win sustainably. It needs a "This has to be different." attitude of managers and employees. It needs changed business models. vow to the new is helping companies to lay the foundation for this: with meaningful strategies, sustainable brand power and value-oriented communication.

We need
to move on.

Our method: holistic thinking. We solve future challenges in interdisciplinary teams. Together with experts, analysts, researchers, customers and their employee we work in think & do tanks on questions of the entrepreneurial future. Together we develop future prospects and action guidelines and on this common ground turn singular activities into a holistically strategy.

the talk.

For us, sustainability is more than LED lighting and electromobility. We invest ten percent of our working time and ten percent of our profits in ecological and social projects. The annual focus of our commitment we define together in the agency team. That's how it's written in our articles of incorporation. And that's how we do it. Without ifs and buts.


We make
complex things simple.

We own the ability to look at tasks and solutions from different perspectives: Oliver Grüttemeier and Tobias Liu have complemented each other perfectly for many years from visionary to operational matters for their clients. Over the past 20 years they have made a large number of brands become what they are today: distinctive, relevant, sustainable. And many of them market leaders.

vow to the new! Oliver Gruettemeier Tobias Liu
vow to the new! Oliver Gruettemeier Tobias Liu


We are brand spanking new, but our founders' experience is broad. Both have cross-industry expertise and as executives successfully counselled brands and companies from medium-sized businesses to DAX corporations.

  • 3M
  • Amprion
  • Becanex
  • beeline
  • BMW
  • Berner Group
  • Continental
  • Covestro
  • ERGO
  • Früh
  • HRS
  • Koelnmesse
  • MAN
  • PSD Bank
  • REWE
  • Rhenus
  • Schaeffler
  • Schüco
  • Telekom
  • Toshiba
  • TÜV Rheinland
  • Ültje
  • WestLotto

Change the game,
don’t let the game
change you.

Every change starts with a first step.
In this case, with an email to us:

We proudly present:
The new.

We wrote down what drives us. And the 14-year-old Mia has translated this impressively with her pictures. We think you should look at the world from a different perspective more often. Thank you Mia!

vow to the new! Manifest
By clicking the play button you agree to the third party terms to watch this video.

Welcome to our website. We use cookies to constantly improve the content and design of the website. By continuing to use this site, you agree to our use of cookies. All information about cookies can be found here in our privacy policy.