leading brands into
sustainable future.

vow to the new creates brand identities and communication strategies for companies undergoing sustainable change. We support our clients with analytical clarity and strategic vision. For insight-based solutions with creative excellence in implementation.

We believe: The power of the new is the driver for sustainable success.

Labor shortages, EU regulations, ESG ratings, changing markets and business models - the challenges are complex. At the same time, the new offers the opportunity to positively shape the necessary transformations within the company. With strategies that support sustainable growth. With technologies that conserve resources. With the power of the new.

“I’m more interested in the future than in the past, because the future is where I intend to live.”

Albert Einstein

We can't go on with “business as usual”. With our strategy and communication work, we prepare the ground for cross-functional thinking in your organization. We help teams see change as an opportunity and foster innovation. We deliver solutions that are sustainable, relevant and credible to shareholders and stakeholders.

We need
to move on.

Our method: Holistic thinking and the ability to make the complex simple. Our tools: Creative intelligence and careful listening. This is how we develop meaningful brand positioning, formative corporate designs, and integrated communication solutions that are always focused on the benefits to your target audiences.

the talk.

For us, sustainability is about more than LED lighting and electric mobility. We invest ten percent of our working time and ten percent of our profits in projects with impact. With #KraftDerVielen and the resources of an agency - reach, relevance, resonance - we have already achieved a lot.


We make
complex things simple.

We own the ability to look at tasks and solutions from different perspectives: Oliver Grüttemeier and Tobias Liu have complemented each other perfectly in the area of tension between visionary and operational issues for their clients for almost ten years. With their pragmatic approach, an experienced team and the right network of specialists, they have made many brands what they are today: High profile, relevant, future proof.

vow to the new! Oliver Gruettemeier Tobias Liu
vow to the new! Oliver Gruettemeier Tobias Liu

Deep expertise.
Fresh perspectives.

For two decades, the two founders have been advising brands and companies ranging from SMEs to DAX-listed corporations. And thanks to their cross-industry and cross-disciplinary expertise, they are particularly successful in bringing about the change of perspective needed to meet sustainable challenges.

  • 3M
  • Amprion
  • Becanex
  • beeline
  • BMW
  • Berner Group
  • Commerzbank
  • Continental
  • Covestro
  • Düsseldorf Airport
  • ERGO
  • Früh
  • GEA
  • Hartmann
  • HRS
  • Koelnmesse
  • MAN
  • PSD Bank
  • REWE
  • Rhenus
  • Schaeffler
  • Schüco
  • Telekom
  • Toshiba
  • TÜV Rheinland
  • Ültje
  • Vivento
  • WDR mediagroup
  • WestLotto

Change the game,
don’t let the game
change you.

Every change starts with a first step.
In this case, with an email to us:

We proudly present:
The new.

We wrote down what drives us. And the 14-year-old Mia has translated this impressively with her pictures. We think you should look at the world from a different perspective more often. Thank you Mia!

vow to the new! Manifest
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